Search recalibration
The candidates were credible. The brief had moved.
Three credible candidates were rejected for different stated reasons.
What Precedent surfaced
The pattern across the rejections pointed back to the brief, not simply the individual candidates. The role the client was reacting to was no longer the role agreed at kickoff.
Decision
Recalibrate the brief with the client before investing in another candidate slate.
Outcome
Later candidates were assessed against a role both sides recognized.
What was learned
Repeated rejection can be evidence of brief drift before it is evidence of a weak market.